IAC Dubai 2020 - Identity concept

The IAC is the one place and time of the year where all global space actors come together. The event attracts more than 6,000 participants each year. Covering all space sectors and topics, it offers everyone the latest space information and developments in academia and industry, networking opportunities, contacts and potential partnerships. Each year, the IAC changes country, theme and local organizer, enabling all to learn more about, and be a part of the world space scene. This year it will take place in Dubai.

The concept

The concept is to merge what IAC is. Deep space and rocket science combined with the symbol of the location of this year, the Burj Khalifa,
the highest building in the world. Both the space field and the Burj Khalifa suggest the ascent towards the sky.
This is the reason of the vertical development of the logo.

The color palette
The color palette is inspired by the warm colors of the Dubai sunlight, by its desert landscape and by the typical arabic dresses and of course by the blue of the sky.
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